To maintain and develop the market interests in utilising outdoor advertising as an advertising medium and to project the mutual interest of members within the industry.
To work towards high standards of market ethics and maintain the same within the industry.
To provide an official voice whereby members of the Association can co-operatively make known their wishes to associations of advertisers, agencies and other advertising organizations.
To represent the industry in negotiations with Government and other decision makers.
To provide service and information on all matters relating to outdoor advertising.
To promote and encourage the design, manufacture, construction ans use of effective outdoor advertising signs.