About Us

OAAM's Vision and Mission

OAAM’s vision and mission is to build and promote a sustainable industry with high level of standards, good governance, and ethics and lead to unite a responsible outdoor advertising industry towards all stakeholders – i.e. governmental authorities, agencies, advertisers, and communities – in achieving national economic growth.

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OAAM's Objectives

To maintain and develop the market interests in utilising outdoor advertising as an advertising medium and to project the mutual interest of members within the industry. 

To work towards high standards of market ethics and maintain the same within the industry.

To provide an official voice whereby members of the Association can co-operatively make known their wishes to associations of advertisers, agencies and other advertising organizations.

To represent the industry in negotiations with Government and other decision makers.

To provide service and information on all matters relating to outdoor advertising.

To promote and encourage the design, manufacture, construction ans use of effective outdoor advertising signs.

OAAM Background

The Outdoor Advertising Association Malaysia (OAAM), established in 1993, is the peak body representing outdoor advertising media owners for the entire spectrum from ambient or alternative media through to transit advertising, billboards, and brand activation to  the respective federal and state governments, local authorities, industry, and the consumer.

 

OAAM is the unified voice that advocates, promotes and protects the interests of the association and its members, while serving the needs of consumers and advertisers in Malaysia. OAAM encourages fair and free competition in the outdoor advertising industry. The OAAM membership comprises of Ordinary Members who represent 80% of the outdoor advertising billings in Malaysia